How to Create a Bestselling Book and a Million Dollar Business

With the current credit crunch and global recession, there is one area on the internet that is still making people a fair bit of money and that is information products aka ebooks.

Everyday there are millions of people all over the world that browse the internet looking for some kind of information.
Whether it's information on how to house train your cat to how to make a kite, people are always searching for answers.

The Old Paradigm

We have all searched the WEB for important information and found a site offering just the information we were looking for in the form of an eBook. The site is a one page landing or pitch page and describes the virtues and benefits the book has to offer. No other pages or additional information is available. The owner of the site uses a pay-per-click program and one of many affiliate programs such as ClickBank to generate traffic to the site. For many publishers this model or paradigm has worked great. For example, the eBook Fat Loss for Idiots generated over 21 million in sales in a 12 month period according to ClickBank. Others have also done very well financially using this model. But, newer tools and technological advances in the eBook publishing arena will add more keyword markets and make it more probable to attain this type of world class financial performance.

The New Paradigm

The new paradigm will open thousands of smaller keyword based markets for eBook publishers. Although these new markets will be smaller in size and not likely to produce 21 million in sales in twelve months, the smaller size will allow the publisher to "own" their keyword space; thereby avoiding the necessity to use expensive pay-per-click services. Consequently, although the total revenue from smaller markets may be less, profitability will be higher since pay-per-click programs will not be needed. In addition, the smaller size markets will necessitate additional eBooks be published to generate world class revenue growth. So, more eBooks sold into smaller markets equals' higher profitability.

To create a world class financial performance using the old model you needed a "hit" eBook. By definition, hits have a low probability of occurring. The new approach reduces this risk by spreading out the earning potential over many eBooks which are sold into smaller markets improving the possibility of consistent and higher profitability. It is generally accepted, that relevant content on your web site combined with a good linking programs will lead to being placed on the first page of Google' search results. This is what we mean by owning the keyword. If you can attain first page placement, no need for a pay-per-click program, since your site is already on the first page of the search results. Problem is how much content and how many links do we need to get first page placement? Tools are now available allowing us to make these types of judgment calls.

Although others are available, BrainStormIt by SightBuildIt is designed to find this type of information. For example, using the BrainStormIt tool, you can rank keyword based market niches by size and the amount of competition likely to be found in the space. The ranking ability is used to estimate the amount of time it will take to build out a mini-site in term of pages to accomplish first page Google placement. However, if you choose a keyword market that is too small you will not make any money selling your eBook since there will be no real market to sell into. So, BrainStormIt provides a profitability rank which will give you the ability to get just the right size market niche. Not so big so that it takes years to get first page placements but just the right size so first page placement is available quickly and profitably.

Doing research will prove to be a money saver for you as there are many ebook cover designers on the internet all charging different rates for a cover design.

Just because a designer designs for a well known person or business or operates a large business, doesn't necessary mean that you should choose them.

There are many graphics designers on the internet who operate a smaller design business and whose prices are more affordable especially if you are on a tight budget. Besides saving you money, the smaller design businesses can also dedicate a more one on one time to there customers

Resource Author Francisco Rodriguez H.
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