How to Create a Bestselling Book and a Million Dollar Business

There are plenty of marketing tips for Personal Trainers to help promote their business, but there are three that can give your Personal Training Business a quick, solid reputation.

Collect client testimonials and let your work speak for itself.

Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Create a wall of fame to show these success stories. When you advertise, use these testimonial stories to get attention and interest. Make sure you get the client's okay to use their photo and stories. Most clients will be flattered to be featured and will even write a testimony for you. In the process, you're not only building yourself a great business but also giving these people acknowledgement for their hard work!

Write a column

Another excellent way to get recognized by potential clients is to write for the local paper. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. When people see your article they'll associate your name and face with excellent fitness advice. While the newspaper gains readership by offering service, you are building yourself as an expert in the field.

If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. The free exposure would give your business another boost.

You may apply the same principle to the Internet. As a world-wide medium, you will extend your knowledge around the globe!

Stay in touch with a newsletter

Last, but not least, write a newsletter. Make it monthly and distribute among your clients, and to potential clients as well. It's not necessary for the newsletter to be elaborate, most especially if you're distributing it via email. Simply type up an email about upcoming events, any specials you are offering, information about supplements or health products you promote, and be sure to include any testimonials. Email it out to your customers and any potential customers. As you continue to gather leads, compile them to your newsletter recipient list. Keep in mind that when e-mailing a newsletter to multiple recipients, keep the recipients' names and addresses private. Your best option would be to use an email autoresponder.

You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)

If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.

Put these three fitness marketing tips into action quickly and watch your business reputation grow!

Ready to make more income as a Fitness Professional?

Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?

Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.

Want more expert advice on growing your fitness business. Check out these personal training info articles.

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